Request for Proposals Deadline:
EXTENDED to April 15, 2020
Jamaica Center for Arts & Learning (JCAL) requests proposals to design and execute a billboard-style institutional branding campaign, called the JCAL Mural Project, to be affixed to the fence of Jamaica Performing Arts Center (JPAC). JCAL will review complete, qualified proposals from artists, graphic designers, architects, fabricators, copywriters and/or marketing firms, working singly or in combination. The winning proposal will represent an engaging, dynamic, unified vision for the JCAL Mural Project and will persuasively demonstrate the capability of handling all project aspects. Queens-based applicants will receive priority for this RFP. (Please see the JCAL Mural Project Area diagram, attached.)
$20,000 -- inclusive of artist fee, design, fabrication, printing and installation. Depending on the winning design and scope of the selected proposal, we estimate materials cost not to exceed $6,500.
Summary of Project
Considered the crown jewel of bustling Downtown Jamaica and housed in a landmark 1858 First Dutch Reformed Church, JPAC is located on the corner of Jamaica Avenue and 153rd Street. Operated by JCAL, the structure features a gabled brick facade with brownstone trim, arched entryways, asymmetrical towers and stained glass windows, and is a striking figure at night.
The JCAL Mural Project will reflect, represent and celebrate the depth and breadth of JCAL’s programming and initiatives, audiences and community, and our mission:
“...to offer quality visual, performing, and literary arts, and to provide accessible education programs to encourage participation in the arts.”
The JCAL Mural Project will be affixed to a fence area that is approximately 170 feet long and 2.8 feet high (see JCAL Mural Project Area diagram, attached); certain fence sections sit at different grades. The fence itself is divided by fence posts into sections that range between 63 and 84 inches each. The JPAC Mural Project will not be affixed to a gate on 153rd street, a section containing a sign for handicapped accessibility, or a section featuring part of a fire suppression system.
The billboard-style mural will be sturdy and creatively securable to the JPAC fence without altering the design or the integrity of the fence. The JCAL Mural Project must be weather-, scratch-, and graffiti-resistant, and it must be durable enough to remain in the elements for at least 12 months. Rigid materials such as plywood, wood panels, plexiglass, sheet metal and ceramics are encouraged; vinyl banners will not be considered. As JPAC has received landmark status, no digging, drilling, spikes or landscape alterations will be allowed.
The winner of the competition will be responsible for all design, construction, maintenance, and installation of the JCAL Mural Project. Credit to the artist(s) will be visible on the final work.
All legal rights associated with the ownership of this commissioned work -- including, but not limited to, copyright and the right to reproduce, reprint and display images from the JCAL Mural Project, in whole or in part, as part of a marketing campaign or other promotional effort -- shall at all times remain with JCAL.
All proposals should be submitted through JCAL.submittable.com/submit. The following will be considered elements of a complete proposal:
1) A statement of no more than 300 words that articulates the basic concept for the JCAL Mural Project.
2) A resume or CV from all individuals associated with the proposal.
3) A list of all necessary dimensions and expected materials.
4) A proposed budget.
5) Up to eight JPEGs of the proposed JCAL Mural Project, including a detail of the mural structure and at least one rendering (JPEGs should be labeled: lastname_01, etc.).
6) Up to eight samples of previous work (JPEGs should be labeled: lastname_title_01, etc.), with a list of details for the work (title, year, medium, dimensions). Previous large-scale work samples are preferred.
7) The names and contact information for two professional references.
Deadline for Submission: (EXTENDED) Wednesday, April 15, 2020
Winner Announced: (EXTENDED) Friday, May 1, 2020
Installation Complete: (EXTENDED) No later than Thursday, July 30, 2020
A panel comprised of JCAL administrators, local artists, and community members will choose the final proposal, based on a theme and design that best represents JCAL’s mission and role in the community.
JPAC General Manager Courtney Ffrench shall be the contact person for the JCAL Mural Project. Email inquiries are preferred (). Site visits are encouraged.